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cardAI Optimiser

Boost your customer engagement and see your revenues grow with intelligent personalized recommendations.

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Gain AI-driven insights to optimize your customer lifecycle actions for engagement, growth, and retention with our intelligent Recommendation Engine.

Actionable intelligence to move your business forward

Next Best Action (NBA) model

Identify customer segments for targeted interventions.

Personalized offer attribution

Tailor product recommendations based on customer behavior and spending patterns.

AI powered

Use Artificial Intelligence to dynamically update recommendations based on evolving customer actions.

Core Segments:

Engagement actions

  • Card Activation 
  • First Usage
  • Reactivation
  • Primary Wallet Status

Growth opportunities

  • Product Upgrade 
  • Add-On Card
  • E-Commerce & NFC Usage 
  • Cross-Border Transactions 
  • Category Expansion
  • Transactor to Revolver
  • Credit Line Increase

Stop loss strategies

  • Credit Line Decrease
  • Delinquency Risk Identification
  • Skip Risk Analysis

FAQs

The AI-powered Next Best Action (NBA) engine uses:

  • Behavioral Analysis: Tracks spending, payment, and engagement patterns.
  • Behavioral Analysis: Categorizes customers into engagement, growth, or stop-loss groups.
  • Predictive Modeling: Forecasts future actions based on historical data.
  • Offer Matching: Recommends the most relevant actions (e.g., card upgrade, limit increase) based on spending behavior.

The AI engine processes a combination of:

  • Internal Data: Transaction history, balances, product holdings, and payment behaviors.
  • AI-Driven Segmentation: Machine learning models identifying potential high-value actions.
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