CDE uses rich transactional data such as total spend, frequency, average ticket size, and other transaction details to generate valuable customer insights.
Unlike basic customer data, CDE goes deeper by creating card-level attributes and segmenting customers based on their spending behavior, loyalty, affluency, and other key metrics, allowing businesses to gain richer insights – without using any personally identifiable information (PII).
CDE creates various personas such as foodies, frequent travelers, leisure hunters, and spa lovers, which help businesses tailor their marketing efforts and product offerings to the specific interests of these customer groups.
Yes, CDE includes industry and competitor spend data, allowing you to compare your business performance against others and identify areas for growth and improvement.
To get started with CDE, please reach out to your Relationship Manager (RM) to discuss how this service can benefit your business.
