Dounia drives the marketing strategy with a focus on brand management and the development of the group product strategy to enable and accelerate growth. Having taken on key customer-facing roles across the Middle East and Africa since joining Network in 2011, she has a deep understanding of the payments value chain and the needs of key partners and stakeholders.
Dounia has over 24 years of experience in the payments industry, including Business Development, Relationship Management, Digital Payments, and Solutions Design. Her various leadership roles in financial services across the MEA region include stints with Visa, Société Maghrébine de Monétique (S2M), and Attijariwafa bank. She was previously in charge of overseeing Network’s sales and business development functions to achieve revenue growth across the GCC markets.
She holds a bachelor’s degree in Business Administration with a double major in Finance and International Trade from Al Akhawayne University in Ifrane, Morocco.
